“The Future of the Book in the Electronic Age” panel discussion as part of the exhibition #Feedback 5: Global Warning – Marshall McLuhan and the Arts

October 14, 5:30 pm - 7:00 pm

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The public discussion will take place within the framework of the Frankfurt Book Fair Canada Guest of Honour presentation with the exhibition “#Feedback 5: Global Warning! Marshall McLuhan & the Arts”. The current situation of the book market, the future of the book, and the new digital formats will be discussed from the perspective of both the creative industries and literary studies, in comparison with statements by Marshall McLuhan, who was an early thinker on books in the electronic age.

Welcome address by H.E. Stéphane Dion (Ambassador of Canada to Germany).


– Holger Volland (Vice President of the Frankfurt Book Fair and initiator of THE ARTS+)

– Prof. Dr. Angela Krewani (Institute for Media Studies, University of Marburg).

– Moderated by Dr. Baruch Gottlieb (Curator “Feedback 5”, media artist).

Before and after the talk there will be the opportunity to visit the exhibition “#Feedback 5: Global Warning! Marshall McLuhan & the Arts” or the museum café. 

The live streaming starts at 6 pm.

We shall respect the applicable hygiene and distancing rules. Therefore, advance registeration is mandatory via the Evenoo link: https://eveeno.com/die-zukunft-des-buches 

17:30 Admission

18:00 Start of the conversation in the museum (as well as via livestream)

19:00 Free tour of the exhibition. The museum café is open.

Curated by Baruch Gottlieb, additionally supported and sponsored by West The Hague, the McLuhan family, the McLuhan Program at the University of Toronto, Kelly Library University of Toronto, Thomas Fisher Rare Book Library, Library and Archives Canada, The McLuhan Institute, Social Science and Humanities Research Council of Canada, and the University of Art Berlin.


The project is part of Canada’s cultural programme as Guest of Honour at the Frankfurt Book Fair. It is supported by the Government of Canada (Embassy of Canada to Germany).

For more information


Museum für Kommunikation Frankfurt
Schaumainkai 53, 60596 Frankfurt am Main

Baruch Gottlieb, Holger Volland, Prof. Dr. Angela Krewani

English and German


Digitization, Education, Innovation, International Dialogue, Youth