Privacy Policy

Canada FBM2020 (the “Organization”) was established in cooperation with the Association of Canadian Publishers (ACP) and l’Association nationale des éditeurs de livres (ANEL) to manage, in French and in English, the Canadian book publishing industry’s involvement in the Canada as Guest of Honour (GoH) initiative at the 2020 Frankfurt Book Fair.

To carry out our mission, it’s important to communicate with you. And we’re committed to respecting our relationship with you, whether close or distant. This privacy policy reflects our best efforts to maintain this respect, while ensuring we can communicate broadly, personally and accurately in the most cost-effective way possible. It explains how we collect, use and safeguard your Personal Information.

1. Information we collect and how we use it

a) Personal Information

Personal Information” is any information that can be used to identify (or infer the identity of) a specific individual, including, for example, your name, address, birth date, gender, etc. In some cases, your computer’s IP address can be considered Personal Information, as it may give some indication of your geographic location.

We may ask you for Personal Information in a variety of ways, including website forms, surveys, mail-in forms, over the phone and in person.

There are a range of reasons why we may ask you for this information, including: to allow you to add a book to our online catalogue; to process a registration; to identify customer preferences; to fulfill your subscription to an e-newsletter; to allow you to send letters via our online action platform; to invite you to events; or to provide other information about the Organization which might interest you.

Your choice to provide us with your Personal Information is at your discretion. You may always elect to withhold information. In some cases, we will require your Personal Information in order to fulfill something you’ve asked of us.

b) Cookies and data technology

We use cookies and other technology on our websites to make them easier to use and so that we can learn about how you use them. Information collected this way may include (but is not limited to) your IP address and Internet service provider, the type of web browser and operating system you used and which of our website pages you visited. We use links in our emails to track open and click-through rates to help us learn what emails appeal to you most.

In some cases, interacting with our web sites, social media accounts or emails provides us with “anonymous” data, such as IP address, link clicks, page visits, the time spent on a page, etc. We use Google Analytics on our website to learn where you are, when you’re using our site and what content you find most interesting. This helps us stay relevant.

We may also use third party cookies, beacons and other storage technologies to understand what website content is most important to you so that we can measure our performance and target sponsored and unsponsored content to you on those third party platforms. For example, we use Facebook’s tracking pixel to learn about what content you are interested in on our website so that we can serve only our most relevant advertising to you on Facebook. You can opt out from such Facebook advertising by clicking “Why am I seeing this?” on our Facebook ads, clicking “Options” and then selecting “Hide all ads from this advertiser”.

It’s possible for us to put anonymous data together with Personal Information you give us to find out more about you. This helps us respect what we know about you. For example, when we organize or publish details of events that are meaningful locally or to particular groups of persons or communities, we try our best to send them to the relevant groups or communities and avoid sending irrelevant or too many emails.

c) Aggregate Data

In some cases, we may aggregate your information with others peoples’ in order to monitor and report on the sales of our products and services and for other statistical purposes. For example, we track such things as online store visits, repeat customer rates, etc. That way, we can track customer preferences and tailor our products and services accordingly. Such basic Internet traffic statistics are not correlated with any Personal Information.

d) Use of third parties

In many cases, we don’t actually collect and store Personal Information in our systems, but instead use a third-party. For example, we may use Survey Monkey to send out a survey or another tool to provide an online registration form.

Such services have resources dedicated to maintaining security and confidentiality, and we ensure that any third-party partner has written policies about never sharing your information with anyone other than the Organization.

e) Links to other websites

Our websites contain links to websites owned and operated by other organizations. They may have their own privacy policies and terms and conditions and are not governed by this policy. We encourage you to carefully review the privacy policy and terms of use of each website you visit.

2. What you need to know about consent

By providing Personal Information to us, you are providing “deemed” consent to the collection, use and disclosure of your information in accordance with this policy.

We respect your right to control your Personal Information – please contact us immediately if you want us to stop using it in any particular way. We will fulfill your request in the timeliest way possible.

Please note: We may be unable to provide you with certain information or services if you do not give us specific Personal Information. For example, we are unable to send you an e-newsletter if you do not share your email address with us.

a) Updating your consent to receiving electronic messages from us

If you would like to stop receiving email from us at any time, click the unsubscribe link at the bottom of any of our emails or email us at and type “unsubscribe” in the subject line.

Upon reasonable request and notice, you may view and have corrections made to the Personal Information we hold about you, subject to any legal or contractual restrictions. If you are aware of any inaccuracies in the Personal Information we hold about you or to remove all of your information from our databases, please contact our Privacy officer at

b) Ways to prevent us from collecting “anonymous” data

Our website use cookies and JavaScript-based tracking scripts to collect the anonymous data referred to above. To stop this from happening, adjust your web browser’s “cookie”, “cache” and JavaScript settings. Please note that doing so may affect the performance of our web properties, and in some cases may completely prevent you from using some of our pages and forms.

3. Information we share

a) Email addresses

We do not sell or exchange email addresses with other organizations.

In some instances, we may promote actions or initiatives on our websites in partnership with other organizations. In such cases, we give you the clear option of whether you want us to share your email with them.

4. How we keep your information secure

We endeavour to maintain appropriate physical, procedural and technical safeguards for your Personal Information. Some information we collect may be stored and processed on servers located outside your jurisdiction of residence, including outside your country. As a result, this information may be subject to disclosure to governments, courts or law enforcement agencies in those areas, according to their laws, without notice to us or you.

5. Policy updates and changes

We may change this policy from time to time without notice. Changes will be reflected on this page.

6. Need more information?

For further information, please contact our Privacy Officer by email at or by mail to Canada FBM2020, attn.: Privacy Officer, 1 Nicholas St., Suite 504, Ottawa (On)  K1N 7B7.

This document is available to the public and explains how we collect, use and disclose information, in accordance with this policy, and applicable Canadian and provincial legislation.